Masterclass: Building a data driven Football Club

11:00 - 12:30

Masterclass Area 1A

Deliver a World-Class Supporter Experience

Having a good supporter experience both online and offline is key. But, where do you start to build that and what are the steps to get there?

Join this masterclass where we share pitfalls, success factors, best practice, and customer cases to see how other clubs have managed to create an engaging supporter experience. Discover how you can collect, analyze and act on your data for an improved supporter experience and increased engagement, loyalty and profitability.



Tom Beekhuis

Online Marketeer, FC Utrecht

Joeri Verbossen

Head of Marketing Intelligence, PSV Eindhoven

Peter Kekesi

Sports Business Manager, Data Talks