Masterclass: Identifying & Activating Sponsorships with Data

11:00 - 12:30

Masterclass Area 2A

Live Demo: Analyze AI-based Insights of your Club in Rascasse-Masterclass

Brave new world of data! What’s in there for your club?

  • Make a perfect pitch to convince your new Sponsor.
  • Identify which Sponsor is best for your club.
  • Know what your fans love to activate the Sponsorship.
  • Increasing revenues and make your fans even more happy!

How do you do all this?
By analyzing the ecosystem of club, fans, todays and potentially new partners – in your home country and all over the world with AI-based Data Analysis. In our Masterclass we show how the football business profits from newest technology, analyzing a maximum scope of super detailed insights – something big, modern brands already use.

 If you would like to learn

  • Which sponsors are best for you?
  • How to pitch a potential new sponsor?
  • What aspects of a sponsorship are relevant for your fans?
  • What international sponsors are relevant?
  •  Understand markets and competition
  • Offering best products to your fans
  • How to increase revenues in a suitable way – aligned with your fans, your values and strategy?

 Let us show you, how an AI-based platform like Rascasse Analytics instantly helps you achieve all this.

  • We do a live demo with real data of football clubs attending the conference.
  • We show typical use cases.
  • We give you access to data of your club – to see first live-insights.

Clubs, who would like to analyze own data in the Masterclass – please register under Your data will be available for the day of the Summit and the week after. 

Everybody else is invited to attend and witness us diving deep into actual football club data in our live-demos.

*Please be aware, that tablets cannot display the full range of functionalities on the platforms we will be using in the masterclass.



Sandra Kröger

CEO, Rascasse GmbH

Ralf Rattay

Chief Product Officer (CPO), Rascasse GmbH

Norman Nielsen

Director Organic, | Former Global Head of SEO, Content Marketing und ASO, Zalando AG